Experience

• Art Director at Starbreeze Entertainment

  Stockholm, SE

  December 2025 - Present

  - Directed the visual evolution of the PAYDAY franchise, defining new art pillars to align multiple titles and cross-studio collaborations.
  
  - Established a cohesive and recognisable visual identity, strengthening the franchise’s positioning in a competitive market.
  
  - Developed scalable art direction frameworks and production guidelines for environments, lighting, and asset creation.
  
  - Led visual problem-solving initiatives to improve gameplay clarity, including readability, color systems, and player feedback.
  
  - Drove hands-on improvements in lighting and level presentation to elevate overall visual quality and player experience
  
  - Built and implemented structured art review pipelines to increase quality, consistency, and decision-making efficiency.
  
  - Restructured team workflows to improve delivery predictability, cross-discipline communication, and execution speed.
  
  - Provided leadership and stability through periods of organisational change, maintaining team focus and production continuity.
  
  - Partnered with external studios on high-profile collaborations and shared universe initiatives (PUBG, Ubisoft, Fortnite)

• Art Director at Avalanche Studios Group

  Stockholm, SE

  October 2021 - December 2025

  Contraband:
  
  Art Direction for an announced title: Contraband

  Art Director role:
  
  - Establish and monitor the art production pipeline.
  
  - Lead several art departments including hard surface, characters, concept art, VFX etc.
  
  - R&D on the possible technical breakthrough for the game such as sensible character customization.
  
  - Involves in game design as well as level design to ensure the art could complement the game efficiently.
  
  - Provide feedback and technical guidance for artists.
  
  - Liaise with outsourcing partners.
  
  - Building up pipeline with the external production team.

  Managerial role:
  
  - Matrix managing leads and artists within the project.
  
  - Provide timely consultation(bi-weekly) to understand the situation of the employee in real time, evaluate the temperature of the team and stress level, which helps to resolve any issue efficiently.
  
  - Helped to push for employee's recognition by giving a development roadmap and guidance.
  
  - Collaborate with the HR and Executive Producer on talent acquisition.
  
  - Involve heavily in the hiring process of key positions.

  RnD Team:
  
  - R and D team to explore future IPs and create prototypes.
  
  - exploring new game ideas with UE5.
  
  - multiple roles within the small team to rapidly create and test new ideas.
  
  - heavily focused on level creations and setting up visual targets.

  Second Extinction:
  
  Art Director role:
  
  - Make decisions on fitting art directions for the game in consideration of game designs and technical limitations of Apex engine.
  
  - Establish and monitor the art production pipeline.
  
  - Lead a team of over 6 artists.
  
  - R&D on the possible artistic breakthrough for the game such as new methods of texture maskings, new shaders for waterfalls, time of day colour comp.
  
  - Involves in game design as well as level design to ensure the art could complement the game efficiently.
  
  - Provide feedback and technical guidance for artists from time to time.
  
  - Liaise with outsourcing partners.
  
  - Communicate with the marketing and branding team to execute an attractive seasonal launch trailer.
  
  - Communicate and feedback to the external production team.
  
  - Works with the pitch team on generating ideas and utilising existing IP for future production of Avalanche Studios.

  Managerial role:
  
  - Matrix managing 5 artists within the project.
  
  - Provide timely consultation(bi-weekly) to understand the situation of the employee in real time, evaluate the temperature of the team and stress level, which helps to resolve any issue efficiently.
  
  - Helped to push for employee's recognition by giving a development roadmap and guidance.
  
  - Collaborate with the HR and Executive Producer on talent acquisition.

• Art Director at King, Activision Blizzard

  Stockholm

  July 2018 - October 2021

  Project role:
  
  - Develop fitting art directions for the game in consideration of game designs and technical limitation of the mobile platform.
  
  - Plan and organize art creation pipeline.
  
  - Lead the team of 15 artists and a writer on executing the art that's fully supported by a narrative.
  
  - Prepare for art tests on the various sample group from AB testing to large-scale regional art test to collect user preferences, and analyze the art test result.
  
  - R & D on the possible artistic breakthrough for the game tech on mobile platform.
  
  - Provide feedback and guidance for artists.
  
  - Mentoring and training the team to execute the art style.
  
  - Art integration with developers to ensure the art gets into the game correctly.
  
  - Document and present art style to let stakeholder have a better understanding of the art direction chosen.
  
  - Liaise with outsourcing partners to produce batches of art assets for the game.
  
  - Traveled to several European countries to attend the conference and hire games artists.

  Managerial role:
  
  - Matrix and line manager for 10 employees.
  
  - Oversee employee's personal growth as well as career growth.
  
  - Provide timely consultation to understand the situation of the employee in real-time, it helps to resolve any issue efficiently.
  
  - Helped to push for 3 employee's promotion by giving a development roadmap and guidance.
  
  - Collaborate with the studio art director on talent distribution within the studios.

  Professional role:
  
  - Created standard "3D assets creation quality checking" templates for the studio.
  
  - Provide workshop and train artists.
  
  - Facilitate necessary soft skills training for employees.
  
  - Create standard art test for "3D artist" position, "VFX artist" position, and "Tech artist" position, and evaluate applicant's submission.
  
  - Interviewed and helped hire artists in King studio.

• Lead Games Artist at King, Activision Blizzard

  Singapore

  August 2014 - July 2018

  Project role:
  
  - Develop fitting art directions for the game in consideration of game designs and technical limitation of the mobile platform.
  
  - Plan and organize art creation pipeline.
  
  - Lead the team of 6 artists and a writer on executing the art that's fully supported by a narrative.
  
  - Prepare for art tests on the various sample group from AB testing to large-scale regional art test to collect user preferences, and analyze the art test result.
  
  - R & D on the possible artistic breakthrough for the game such as new methods of optimization, occlusion on mobile, real-time day/night cycle etc.
  
  - Provide feedback and guidance for artists.
  
  - Mentoring and train the team to execute the art style.
  
  - Art integration with developers to ensure the art gets into the game correctly.
  
  - Document and present art style to let stakeholder have a better understanding of the art direction chosen.
  
  - Liaise with outsourcing partners to produce batches of art assets for the game.
  
  - Traveled to Chengdu, China to hands-on mentoring and guide the outsource artists.

  Managerial role:
  
  - Matrix and line manager for 4 employees.
  
  - Oversee employee's personal growth as well as career growth.
  
  - Provide timely consultation to understand the situation of the employee in real-time, it helps to resolve any issue efficiently.
  
  - Helped to push for 3 employee's promotion by giving a development roadmap and guidance.
  
  - Collaborate with the art director on talent distribution within the studios.

  Professional role:
  
  - Created standard "3D assets creation quality checking" templates for the studio.
  
  - Provide workshop and train artists that are interested in creating VFX in games.
  
  - Create standard art test for "3D artist" position, "VFX artist" position, and "Tech artist" position, and evaluate applicant's submission.
  
  - Interviewed and helped hire most artists in Nonstop Games studio.

• Senior Games Artist at Nonstop Games

  Singapore, Singapore

  August 2013 - August 2014

  Project role:
  
  - Develop fitting art directions for the game in consideration of game designs and technical limitation of the mobile platform.
  
  - Plan and organize art creation pipeline.
  
  - R&D on the possible artistic breakthrough for the game such as dynamic water shader on mobile, VFX system on the new proprietary engine.
  
  - Provide feedback and guidance for artists.
  
  - Art integration with developers to ensure the art gets into the game correctly.
  
  - Document and present art style to let stakeholder have a better understanding of the art direction chosen.

  Professional role:
  
  - Created standard "3D assets creation quality checking" templates for the studio.
  
  - Create standard art test for "3D artist" position, "VFX artist" position, and "Tech artist" position, and evaluate applicant's submission.
  
  - Interviewed and helped hire most artists in Nonstop Games studio.

• Creative Director at Top Fun Cool Games

  Kuala Lumpur, Malaysia

  March 2013 - May 2013

  - Managed team of 4 through one cycle of mobile game development.
  
  - Game design for tower defends mobile games.
  
  - Directed games art direction.
  
  - Mentor and train fresh graduated artists up to the industry standard.

• Creative Director at Frozen Lizard Studios

  Kuala Lumpur, Malaysia

  December 2010 - January 2013

  - Games Entrepreneur, small startup studios with 3 co-founders.
  
  - Create games focusing on aesthetically driven games.
  
  - Develop fitting art direction for the genre.
  
  - Work as game designer focusing on user experience and game mechanics design.
  
  - Fundraising through IPCC, twice.
  
  - Completed and launch a mobile game title "Run, Ran, Run" (discontinued).
  
  - Completed and launch a browser game title "Poco Poco Cheerocco" on Kongregate.
  
  - Partially completed a proof of concept side-scrolling puzzle IP "Tinkerer's Box"
  
  - Interview and hired 2 artists.
  
  - Provided 3 days lecturer workshop for Malayan University on game development courses.
  
  - Participated in Global Game jam 2011 and Google Game jam by 2012.

• 3D Games Artist at Codemasters Studios

  Kuala Lumpur, Malaysia

  June 2008 - December 2010

  - Hard- surface 3D modeler.
  
  - Internal award winner of artist of the month.
  
  - The game launches: Dirt 2, Dirt 3, F1 2010, Operation Flashpoint, Bodycount.